How awesome would it be if you can add the letters PCM behind your name? Since it tells people that you put in the hard work and did what it takes to master digital marketing, it’d definitely be something that you should be proud of. PCM is the abbreviation for Personal Certified Marketer which is something that you can achieve by taking your digital marketing certification with the American Marketing Association or the AMA.
Acquiring knowledge in these particular areas will not only help you land a great position at a company but it will also help you tremendously boost your earning potential in that position or in your own company if you decide to employ yourself. With that, here are some added benefits that come along getting your certification in digital marketing.
Develop Your Online Skillset
If developing your online skillset is one of your goals then it’s a must that you take advantage of a digital marketing certification so that you can make this happen. You can become proficient in Search Engine Optimization (SEO), Social Media marketing, data analysis, email marketing, content publishing and the list goes on.
One great thing about getting your digital marketing certification is that it will always be on areas that are in high demand that businesses and companies are seeking help in. Needless to say, you’ll be getting the most cutting-edge training that you can get your hands on. This alone will put you in front of most of the competition out there in the internet marketing space.
LinkedIn Badge for Display
What better way to advertise your new skills by putting a badge of your digital marketing certification on the world’s #1 business networking platform? Just imagine if you had 500+ connections and the publicity that would get you for your newly added skill set.
According to this article at: https://www.ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx choosing to become a PCM is a great decision because the AMA is partnered with the Linkedin Learning program. This is great because you know that Linkedin is always up to date with the best courses and skills to learn in this day and age. They also know which skills are the most sought after so both Linkedin and the AMA are partnering up to ensure that you go far in the career path of your choosing – really cool.
Google AdWords Certification
This is definitely a certification that you will always want to keep in your back pocket. There are a countless number of businesses who utilize Google AdWords in efforts to drive high amounts of traffic to scale their businesses. The thing about Google AdWords is that they can be your best friend if they are done properly, and of course they can be your worst nightmare if you don’t know what you’re doing. It’s not uncommon to use a shoestring budget to rake in a few hundred or even a few thousand dollars in revenue.
Contrary to that, anyone can burn through a few hundred bucks in the blink of an eye if they don’t know what they’re doing. It boils down to the proficiency level of whoever is running the campaigns. Make sure you get this one down, because businesses will pay very well for someone to manage their campaigns for them. Also, consider running some campaigns for your side business if your ultimate goal is to employ yourself and work from home.
Facebook Planning Certification
According to this article at: https://www.business.com/articles/5-digital-marketing-certifications-you-need/ there’s something called the Facebook Blueprint Certification Program that specializes in two, main areas which are Facebook page management and audience targeting. Nowadays, businesses understand the importance of having a social presence and if you take a step back and look at the grand scheme of things, ALL of them are looking to target a specific audience.
Truth is, most business owners are not aware of how to properly use Facebook to advertise to potential customers, so they are almost always willing to outsource these tasks. This, too, is definitely a great certification that will come in handy for you.
Digital Marketing Certification Conclusion
So, besides the obvious which is getting a badge of honor that signifies that you’re a PCM, a digital marketing certification can absolutely skyrocket your earning potential. Simply put, you are becoming proficient in skills and tasks that many companies will pay big money to have them outsourced. Keep in mind that moving forward you will have to complete 10 continuing education units (CEUs) each year to further sharpen your skills and make sure you’re at the top of your game. This only means that you’ll get better each year and you’ll be ahead of the pack because you’re adapting to the online space as changes occur.